It started with our own laundry.
myBIANCA started at home, with our own washing basket and a growing sense that something in the routine simply wasn’t working.
Eventually we realised the problem was hiding somewhere we’d never thought to look. The culprit was fabric softener.
The more we dug into it, the more we found: the residues it leaves behind, and how silicone-based softeners coat the fibres of your clothes over time. We knew there had to be a better way to keep laundry soft and beautifully fresh.
So we got to work.
We worked with established perfume houses to create something better from the ground up — laundry care designed to be kinder to fabric. Stored in a wardrobe, the scent is still there 100+ days later. On clothes you wear and wash, how long it lasts depends on the fabric, the load and how often it is worn. That was the beginning of myBIANCA.
For our own family, the difference was remarkable. And when we started sharing it with friends and family and saw their reactions, we knew we had something genuinely special on our hands.
Today
myBIANCA is now loved by thousands of Irish homes — but it still comes back to the same simple belief we started with: laundry should smell beautiful, last longer, and be kinder to your home and the people in it.
— The myBIANCA family